Ensuring consistency of your company’s Name, Address and Phone number in website citations is very important in offsite SEO. The greater consistency across large percentages of IYP citations, the greater your signal’s ranking value.
Presence of NAP
According to Moz Local, roughly 13% of local pack/finder ranking factors are geared towards citation signals. In localized organic ranking factors, Moz estimates they account for roughly 8%.
Keeping your NAP consistent in Internet Yellow Pages (IYP) aggregators is a must! The greater your NAP consistency across large percentages of IYP citations, the greater your signal value.
Real, verifiable businesses would want all their customers coming to the same place. Your NAP consistency will ensure they do. It will also ensure your map location is exactly the same throughout all IYP services.
Increased website citation volume will also maximize your signal value. The more consistent citations for your business NAP across different IYP aggregators, the better.
Businesses that pay particular attention to NAP their details will receive a ranking boost. If you want to one-up your competition, start with your website citations.
Quick Name, Address, Phone in Offsite SEO Summary
Increase your localized search engine rankings by posting your business name, address, phone number early and often. Be meticulous down to the very last detail to ensure each IYP aggregator citation exactly matches your website NAP.