Learn how to precisely optimize keyword page titles to match the search engine result pages you desire to rank highly on. With a 600-pixel limit, keyword options in your title will be limited. By reducing the use of ALL CAPS and being very concise in your title wording, you’ll create more space for your keywords.
Title Tag Importance
Title tags help both search engines and potential visitors understand what your page is about. They also appear in search engine result pages (SERPs) and on shared pages in social networks.
Page titles that stay within the 600-pixel limit, are usually displayed verbatim in SERPs.
When wording your titles, remember while search engine will index your page, it’s potential visitor whom you want to click.
Title Tag Uniqueness
Unique page titles help search engines gain insight into what differentiates your content from competitors. The more readable your titles are, the more likely they are to generate clicks.
That being said, page titles are not the place to coin new phrases or start new trends. Unless you’re expecting to go viral, creativity is best left to your page content where it will be appreciated.
When your unique title reads like the subject of an easy-to-file email or an instructional book, then you are on the right track.
Optimal Keyword Page Title Format
Primary Keyword – Secondary Keyword | Brand Name
Start your page titles with a primary keyword that summarizes your page content. Only work in secondary related keywords if you have space.
Writing your page titles in lowercase will allow for more characters. Whereas, using ALL CAPS will greatly reduce the characters shown in the 600-pixel title window.
Using proper capitalization will also allow for greater readability and recognition of your title’s keywords. Furthermore, add your brand name to highlight and accent your website’s relation to the article.
i.e. How to Optimize Keyword Page Titles for OnSite SEO | MapLeads
- Optimize Keyword Page Titles is Primary Keyword/ on this page
- OnSite SEO is our Secondary Keyword
Optimal Title Length
Acceptable lengths vary from 40-60 characters, due to SERP titles being limited by pixels used. Using lowercase letters where possible will allow for longer title length.
Free plugins like Yoast SEO offer a snippet preview which helps gauge if your page title fits into the 600-pixel limit.
Free Google SERP tools like Counting Characters are also easy to use and readily available.
Quick Keyword Page Titles SEO Tips
Adding relative keywords into your page titles will help search engines better index your site.
If you insist on writing titles that your target audience is not actively searching for, they will never find you!